SOYP Art Logo Resource Guide: - How Effective is Your Logo?

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World Wide Logo Design Center, Corporate Identity,
Small Business Logos and Personal Logos.
How Effective is the
Hidden Message of Your Logo?

If you have a logo, is it representing you the way it should?
Are you proud to hand out your business card and know that the receiver will remember you?

The following test can help you evaluate its effectiveness:

After Finishing
Scroll Down to Check Your Results

1. Is your logo design based on your purpose?	Yes No
2. Was your vision statement considered in the design?	Yes No
3. Is color important in your logo?	Yes No
4. Were your target customers considered in your logo?	Yes No
5. Does your logo have both words and graphic art?	Yes No
6. Is your logo easily understood?	Yes No
7. Is your logo universal in its theme?	Yes No
8. Does the shape of your logo attract your target market?	Yes No
9. Is your logo non-stereotypical?	Yes No

1. Assign 5 points to each "yes" and 1 point to each "no."

2. Total both the "yes" & "no" columns and combine the two totals for one
numerical score.

The following is an effectiveness chart:

Highly Effective -----------> 35-45

Moderately Effective -----> 24-34

Marginally Effective ------> 13-23

Not Effective ---------------> 9-12

If you scored less than 28 you probably need a completely
redesigned logo or at least a revision of your old one.

Please, contact Doreyl and
she would be more than happy to discuss with you all the possibilities of how to improve your logo and business identity.